Entertainment and Leisure: VIKINGS

The Brief

Create a Members Kiosk to drive greater engagement and to allow the organisation to grow their program through a differentiated customer experience.

CUSTOMER EXPERIENCE

A simple and elegant solution to a complex problem.  Allow members to check in and manage their rewards seamlessly, greatly improving the customer experience.

SCALABLE AND REPEATABLE

Rolled out across five separate venues, with plans to include more.  A scalable and repeatable solution that us as simple as plug and play.

SEAMLESS INTEGRATION

Powerful integration with existing information and rewards systems from Aristocrat.  Integrating with market leaders has resulted in an industry focused solution.

Understanding the business challenge

Access to the Vikings Loyalty rewards and initiatives is currently provided through large kiosk terminals that are not used by members due to their cumbersome interface. Vikings was looking to increase the engagement of their members onsite and connect them to their existing loyalty program.

Seamless integration

Seamless integration of the iPad Kiosk application to all external systems with design aligned to Viking’s branding for clear recognition by members in their premises.

Technology made elegantly simple

Key was simplifying the experience through ease of use and simple design when engaging with the Kiosk — access to the loyalty program with the swipe of a card allowing members to view their loyalty point balances and print offers on the spot.

Our Studio Sprints – where thinking meets making

A design studio was held with key stakeholders to understand member requirements and technical constraints of the existing Vikings technology ecosystem. During the sprint, we moved from problem to prototype exploring solutions to the design, testing and iterating resulting in a validated solution.

New opportunities

The Kiosk application represents an important step for the organisation to achieve an innovative interface for member facing applications. It enables the organisation to actively drive the way members interact with the brand and engage with their loyalty program. The application also opens new avenues for the organisation allowing members to redeem points for products and experiences broader than internal food and drinks only.

Services

From inception to product design, release and partner support, we continue to work with Vikings in delivering the product roadmap.

Business Design 0
Experience Design 0
Product Design 0
Agile Build 0
Partner Support 0

The Process

Speed to market and efficiency required a lean and agile process to deliver results fast.

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Design
Prototype
Agile Build
Release and Support

“The Alive team made things easy for us.
They explained the approach simply, and were very hands on with defining the product features, and the user experience. There were many working parts and vendors involved in this engagement, like Aristrocrat, Apple iPad pro’s and manufacturers of display stands. Alive managed these vendors for us, and took full responsibility for bringing the Kiosk service to life, and ensuring that the service continues to meet and exceed member expectations.”

Vikings Marketing Manager